One-On-One Media Training

Media Coaching

One-on-One Media Coaching for Entrepreneurs, Introverts, Inventors,
Experts, Authors, Speakers, Coaches, Solopreneurs and Anyone
With a Wild Hearted Willingness

The Original

Jean Cocteau said, “The world loves an original.” So does the media. They want quirk, they want spunk, they want off-beat, they want unexpected, they want wow!. They want you. As you are, the original.

Yes, You

When we will work together to do media coaching for press interviews online, on the radio, TV or in print, I help you incorporate your unique personality and your professional style into every media interview. During the course of our media training work we will often naturally develop angles and ideas that a publicist you have hired, or we have recommended, can pitch to the media.

Hitch Your Wagon to a Star

We focus on developing the kind of stories, anecdotes, vignettes, facts etc. that will be woven into the conversation to bring you the kind of business, partnerships, speaking engagements, and sales that you most want to grow your business. These are the same stories that make you a sought after media guest.

Be the Message

I also work with you so everything you do, say, are and think is in complete alignment, from your words to your website. I love Gandhi’s words, “My life is my message.” Yes, it was. Is yours?

The “It” Factor

Ultimately our work together will help position you as a national spokesperson, sought after guest, a thought leader and not just another “expert” who is replaceable for any media appearance or on-camera interview. In this process we discover your “it” factor, your original spark.

The Process

I take you through a series of media interviews from “the nice,” to “the rambler,” “the interrupter,” “the uninformed,” and finally, “the hostile.” We work at a pace that is comfortable for you at first and then we ramp up to the fevered pitch that top media requires. I get you ready for anything that possibly can (and most likely will) happen during an media interview. During the media training process angles and ideas typically emerge and can be shaped into stories, pitches and segment ideas.

You’re a Natural

I listen to the way you speak naturally and how you frame your material. From that we develop your 6 critical sound bites or talking points, your essential stories. We also create “modular sound bites”, stories that can be modified to suit very particular audiences and angles. Your sound bites are also designed to bring you the kind of business you want. You will not be just an entertaining media guest. You will be able to use your media opportunities to grow your business to the next level.

Have Fun With Fear

Lastly, we move through any of the fears you might have of being asked difficult or inappropriate questions or of becoming a public person. Hostile interviews can be…hot. Hostile interviews have become a kooky favorite for many of my clients. Fear can be fun. Once you get the hang of it.

Speak directly to the needs of your ideal audience.The Goods

  • Understand how the media work – their rules, agendas and objectives. (It’s like a schoolbook under your arm).

  • Confidently handle any interview for print, radio, TV, Internet, and social media.

  • Develop the key messages that the media love that also entice your audience to buy or buy into your business, book, product, service or cause.

  • Gracefully bridge from any question a reporter or host asks to your answers. (No more sweating through your clothes)

  • Avoid the most common pitfalls and mistakes that interviewees make.

  • Identify and avoid a reporter or host’s tricks or surprise agenda. (Don’t fall into the well-laid traps)

  • Answer worst-case scenario questions with composure. (No way! They found that out from my mother?)

  • Embrace and use nervousness. (I have techniques learned from meditation masters and scientists)

  • Handle hostile interviews. (You may learn to love these)

  • Get quoted accurately. (You know what you said, do they?)

  • Use clothes and make-up to enhance your natural charm and verve.

  • Control yourself to effectively manage any person or circumstance.

  • Speak directly to the needs of your ideal audience. (Yes, they want to buy).


Packages

We discuss where you’d like to be in your career and how fast you’d like to progress to reach your goals. During our media training I help you incorporate your unique personality and your professional style into every interview. In the course of our work we will often naturally develop angles and ideas that a publicist you have hired, or we have recommended, can pitch to the media. We’ll focus on relaxation and developing a comfort under any kind of pressure so you’ll feel ready for anything – even the most unexpected. Ultimately our media training will position you as a national spokesperson, sought after guest, a thought leader and not just another “expert” who is replaceable for any media interview. And you’ll enjoy being in the spotlight and all the rewards that being loved, respected, believed and beloved brings to you and your business.

We meet on the phone, via Skype and/or in person on-camera. At the end of every session you receive both an mp3 and written notes via email so you can review and digest everything we covered. If we’re meeting in person you receive the videos of our on-camera interviews. Packages and monthly retainers for on the phone media coaching begin at $2000. For media coaching via Skype and on-camera packages begin at $4000 per 1/2 day. I tailor a program to fit exactly what you need given your time-frame, skills, style, and temperament.

I’d be delighted to discuss custom and/or ongoing training for you or your team as well.

Tallulah Bankhead described working on television as “like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone’s living room.” To be ready for your time to shoot out of the cannon, let’s take the time to thoroughly prepare your ideas and sound bites so when you land in someone’s living room they want you back.

 

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Relax.

Let’s just see if we ignite together.

Make an appointment with Susan Harrow